Partner Series: Retencity - Retention is the Heart of Your Brand’s Growth

This episode is brought to you by Tidio and SARAL. Today, in our partner series feature, our host, Ramon Vela, interviews Andrew Christison, Co-Founder of Retencity. Retencity works closely with eCommerce, retail, and mobile app brands to build purposeful lifecycle programs that stand out. Whether email + SMS, onsite list growth, push, in-app messaging, or all of the above, they manage programs for optimal ongoing growth. Retencity has also pledged a portion of its revenues and equity towards the planet and collective good. Highlights: * Andrew’s Gratitude Story * Deciding That Now Was the Best Time to Start An Agency. * Learning From His Work With Large Brands * Why Onsite List Growth Is So Important! * How Retencity Helps Brands With List Growth * How Privacy Concerns Changed Email & Digital Marketing * How to Market Effectively In A World Full of Privacy Regulations * Email Tactics for Brands Part 1 * Email Tactics for Brands Part 2 * How Retencity is Unique in the Email Agency World * How to Turn Your Current Tech into Your Brand's Superpower * Why It's So Hard for Brands to Run Email Strategy & Programs * Email or SMS? Which One Should You Ask For First? * How Retencity is Addressing Societal Problems With 1 Percent For The Planet          Join Ramon Vela and Andrew Christison as we break down the inside story of Retencity on The Story of a Brand. For more on Retencity, visit: https://www.retencity.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link.   SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link.