Pura Vida Bracelets - The Most Important Thing about a Brand

In Part 1, Griffin discusses The early days of Pura Vida, What they did to build community, The moment they knew they'd succeed, How they decided their roles as Co-founders, How a brand bounces back from hard times, How a founder stays sane in a crisis, The most important thing about a brand, How Pura Vida has responded to the COVID crisis, Why it's important to share a positive vibe with people around you, Advice for entrepreneurs and brand owners, Where you should focus if you manage a brand.