Tea Drops - Creating a Magical Tea Moment

**This episode is brought to you by MuteSix, Omnisend, and Repeat**   “Life is about choices”, said Sashee Chandran, Founder and CEO of Tea Drops, an organic tea company that makes an assortment of bagless whole leaf tea. Sashee comes from a very tea-centric household where she grew up appreciating loose leaf tea. During her college years and working days at Silicon Valley, she never came across any convenient yet high-quality loose leaf tea options. She did not like tea bags due to bleaching and plastic. This personal frustration led her to launch Tea Drops. For Sashee, Tea Drops is like a canvas that helps her in expressing herself. In part 1 of this Feature, she talks about: Her gratefulness towards her teacher; Overview of the brand; The inspiration behind Tea Drops; How she brought bath bombs and tea together; What were the challenges at the beginning; Her advice for tackling hurdles; A most rewarding aspect of being an entrepreneur; What sacrifices she made; and so much more. Join Ramon Vela and Sashee Chandran as they break down the inside story on The Story of a Brand. For more on Tea Drops, visit: https://www.myteadrop.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/