S1E9: A new way of selling cars in Singapore?

No other car company has invested as much as Porsche to sell cars to consumers in Singapore with a high-end “studio” in the heart of the city. How is it working? Synopsis: The Straits Times offers expert insights if you are in the market for a new vehicle or are tracking transportation trends. Cars in Singapore are the most expensive in the world. In this episode, ST's senior transport correspondent Lee Nian Tjoe visits the Porsche Studio Singapore in Guoco Midtown along Beach Road, to speak with Mr Brendan Mok, head of PR and communications at Porsche Asia Pacific. They discuss how the German sportscar brand is going to sell more units in Singapore. Highlights (click/tap above): 4:30 What is so different about how Porsche is selling cars in Singapore?  17:20 How frequently do car companies review their contracts with dealers? 19:00 Answering the EV question  23:25 Only one in five Porsches sold are actually “sports cars”  28:30 Porsche’s sales projection for Singapore in 2024  36:30 When there will be a garage sale of Porsche in Singapore Produced by: Lee Nian Tjoe ([email protected]), Ernest Luis, Teo Tong Kai, Eden Soh, T Kumar & Willy Wong Edited by: Teo Tong Kai Follow COE Watch Podcast here: Channel: https://str.sg/iTtE Apple Podcasts: https://str.sg/iqW2 Spotify: https://str.sg/iqgB SPH Awedio app: https://www.awedio.sg/ Website: http://str.sg/stpodcasts Feedback to: [email protected] Read Lee Nian Tjoe's articles: https://str.sg/wt8G Follow Lee Nian Tjoe on LinkedIn: https://str.sg/iqkJ Read more COE articles: https://str.sg/iGKC --- Discover more ST podcast channels: In Your Opinion: https://str.sg/w7Qt Asian Insider: https://str.sg/JWa7 Health Check: https://str.sg/JWaN Green Pulse: https://str.sg/JWaf Your Money & Career: https://str.sg/wB2m ST Sports Talk: https://str.sg/JWRE #PopVultures: https://str.sg/JWad Music Lab: https://str.sg/w9TX Discover ST Podcasts: http://str.sg/stpodcasts --- Special edition series: True Crimes Of Asia (6 eps): https://str.sg/i44T The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2 Invisible Asia (9 eps): https://str.sg/wuZn Stop Scams (10 eps): https://str.sg/wuZB Singapore's War On Covid (5 eps): https://str.sg/wuJa --- Follow our shows then, if you like short, practical podcasts! #coewatchSee omnystudio.com/listener for privacy information.