Episode 173 - Jessica Principe - Founder, All Girl Shave Club - Building A Successful Subscription Box On Your Own!

In this episode, I have the pleasure of talking with a self-made subscription superstar.  She has bootstrapped and grown her business to mega sub in just 4.5 short years.  In our conversation we discuss research, mindset, the pre-launch, launch, systems, marketing, pricing and margins and everything else in between.  We really go from a to z with the subscription process, with the founder of All Girl Shave Club, Mrs. Jessica Principe!Rewind to 2016, and that is when the idea for All Girl Shave Club was born, and Jessica was on a mission to offer the idea that shaving shouldn’t be such a chore, rather more of a luxury infused treat for shaving women everywhere! One day Jessica was getting ready to shave and thought to herself, there has to be a better way! How could I make this process more enjoyable so that I would want to make the time to do it more often? Her husband was a member of a men's shave club, so why not one just fro women!As it turns out, she wasn’t the only one who felt that way about shaving.  Here they are 4+ years later and they have served thousands of women across all 50 states and throughout Canada!Today, All Girl Shave Club continues to be a leader in the womens shaving industry.  Jessica has been featured in Buzzfeed, Cratejoy, Real Simple, Business Boutique, Thrive Global, and has appeared on Subscription Box Basics podcast with her box bestie, Julie Ball.Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Guest Links: Website: https://allgirlshaveclub.comInstagram: https://www.instagram.com/allgirlshaveclub/Eric’s Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick’s email: [email protected] to start your own podcast? 😃Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251The latest programs & Items in the industry👇 Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQSubscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/For more, email me at [email protected]