Episode 175 - Sergey Sapelnyk - Founder, Society Socks - Dominating Despite Subscription Fatigue

In this episode, I have the pleasure of talking with a fellow Canadian subscription entrepreneur.  One who has really disrupted his niche, and has grown his operation to full time on the backs of hard work, and of the utilization of organic reach and growth through strong social cause.  I of course am talking about the co-founder of Society Socks, Sergey Sapelnyk!Sergey is the co-founder of Society Socks, a men's sock subscription brand with a social cause. Sergey has a background in sales, working across various categories and roles at Procter & Gamble. That’s where he really took notice of one specific thing that some of these big giants were doing really really well.  And that was always focusing on putting the consumer first!Sergey took that and was able to turn it into a lesson he holds close to this day.  He has managed to grow out of his role at P & G, and now runs Society Socks full time from his Toronto, Ontario, Canada warehouse.  They ship internationally, so if you would like to buy a pair of socks, or subscribe, two things:Visit mysocietysocks.com and make sure to use discount code TSBS10 for $10 off anything on the site.They’ll match and donate.  So for every pair of socks you buy, they will donate to someone in need!At Society Socks, they believe that they can make a difference in the world by spreading fun socks that give back.  Since their inception they’ve helped so many shelters and other organizations like Share A Meal, Mobile Loaves, YWCA, Sock to em, and Socks 4 Souls Canada. Guest Links:Website: https://mysocietysocks.com and use DISCOUNT CODE TSBS10 for $10 OFF anything on the site!Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric’s Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQMegan MacNeill’sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick’s email:Want to start your own podcast? 😃Then you have to use what I've always used, Buzzsprout! Check it out here: https://www.buzzsprout.com/?referrer_id=869251The latest programs & Items in the industry👇 Subscription Box Experts Academy (by Liam Brennan): https://ericmusick.krtra.com/t/jIw4to2rXSoQSubscription Box Planner Rated #1 in the industry (by Jessica Principe): https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/For more, email me at [email protected]