EP261: Nikki Rausch - 5 Steps in a Sales Conversation Every Bookkeeping Business Owner Should Know

First impressions. Bookkeeping business owners know that establishing a meaningful relationship with their customers is paramount for long-lasting success. Nikki Rausch, sales expert extraordinaire with over 25 years of selling experience and author of The Selling Staircase, joins us this week to share her 5-step process for taking control of sales conversations.  During this interview, you'll also learn... How to feel comfortable selling How to identify what step you’re at & successfully move forward in any sales discussion Key conversation techniques to close the deal Learn more about Nikki on her website.  Listen to her podcast, Sales Maven Podcast, here.  Connect with her on LinkedIn.  Download her free eBook here.  To buy her book, The Selling Staircase, click here.  This episode is sponsored by our friends at Synder accounting software. To start a FREE TRIAL and get a 20% discount visit https://synder.me/SuccessfulBookkeeper. You can also check out Synder on social media! Facebook LinkedIn Twitter Time Stamps 1:48 - Nikki’s career journey - from working in tech sales to studying neuro-linguistic programming (NLP) & empowering women to be comfortable having sales conversations 5:04 - Client success story 8:56 - The Selling Staircase - Step 1: the introduction 11:24 - Step 2: creating curiosity 17:53 - Step 3: the discovery call 25:56 - Step 4: the proposal 28:24 - Step 5: the close