EP392: Andrew Seguin - How To Build A Thriving Bookkeeping Business - Part 2

“If you charge a bit more, and you’re in that sweet spot, you will just naturally get more clients, who can appreciate, or want to pay those extra dollars per hour.” -Andrew Seguin There will always be more clients. It is hard to shake a scarcity mindset, but the truth is, if you are good at what you do, there will always be people willing to pay a premium to have you do it for them. We have to apply our passion and love for what we do, not only in how we price our clients but how we pay our employees. In your bookkeeping business, you get to decide what you say yes to, and critically, what you say no to.  Getting something done cheaply, doesn’t often guarantee a successful and long-lasting outcome. But neither does overcharging for skills and services we don’t possess. We have to find the sweet spot, the place where our skill and the price for it align. When you find that spot for your business and own your value, you’ll find people are magnetically drawn to want to work with you. In the second part of this two-part series, Andrew Seguin shares insights into how to build a thriving bookkeeping business, what a strong workplace culture looks like and why it is important you charge what you are worth. If you are struggling to find the right path for you, not sure how to hire the right people, or price for the value of your skills, then this is the episode for you! During this interview, you'll learn... How to charge what you are truly worth How to hire the right people for your business The importance of bonding with your team  To find out more about Andrew, click here.  Connect with him on LinkedIn. Andrew is also speaking at The Successful Bookkeeper Virtual Summit. Learn more and REGISTER at this link! Time Stamps     01:30 - Hiring the right people for your business  06:02 - Bonding with your team   10:24 - How to price by value 16:52 - Why are you charging so little?  20:57 - Owning your value  27:28 - Getting passionate about what you do 30:44 - Building your dream business This episode is brought to you by our great friends at Payworks! If you're looking for a reliable and affordable payroll platform for you business, look no further! To learn more, visit Payworks.ca TODAY!