Getting Access

The medicine may be “transformational,” but doctors won’t write the script if payers don’t reimburse.And there’s a veritable alphabet soup of players – everything from KAMs to NAMs, MSLs to MSOLs, PBMs to IDNs, and more – involved in negotiating the path to reimbursement and, ultimately, access for innovative therapies when they hit the market. Jon Haas, Senior Director, Market Access at Syneos Health, discusses the complex process, how companies can best position their product for acces...