Think You Know Your Podcast Listeners? Think Again.

How important is your podcast avatar, really? If you want a podcast that increases listeners’ trust in you as the expert and converts those listeners to leads and clients — it’s more than essential. It’s the key to unlocking your podcast's true potential. But if you think you know your podcast avatar, think again. Most people haven’t gone deep enough to truly understand their ideal listener. They stop at basic demographics and miss the goldmine of insights that come from digging into psychogr...