Marketing for successful startups: focus on the customer with Andres Sehr

Andres Sehr is CMO at Qred. Qred, the fastest growing Fintech company in Sweden, is specialised in small business loans. Before joining Qred to power up its expansion, Andres has worked in some of the best tech companies in Sweden - Skype, Spotify, TrueCaller, Hedvig - often as one of their first marketing hires. We talked about marketing best practices for tech start ups, developing a hands-on customer approach and scaling up a company while in a pandemic. We discussed the perception of business loans for small businesses and the different challenges for Qred in different markets - from building a world class brand to localisation while expanding throughout Europe.