Marketing, Sales and a lot of buzzwords, with Therése Olsson

Therése Olsson is Head of marketing Sweden at Leadoo Marketing technologies, a marketing platform created to make websites convert visitors into leads. Therése is an inbound marketing and sales expert and a true go-getter who is not afraid of speaking the truth! We talked about all the marketing buzzwords! Inbound, lead gen, content marketing, CX, social selling, sales and marketing alignment ...  Marketers love new words and new theories :) We discussed how sales and marketing can't be two different entities, how they need to work towards the same goals: building relationships, driving revenue.