On podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)

Sophie Hedestad is the CMO at Netigate, a SaaS feedback platform, specialised in Voice of the Customer and Voice of the Employee feedback. Sophie is also the successful host of 2 podcasts #VoiceOfSuccess & #KommuniceraMera. She started podcasting in 2017, even before b2b podcasting was cool! So of course, we had a chat about podcasting. Yes, that's a bit meta! :) Sophie shared with me her experience as a podcaster, what motivated her to start and what she gets from it. We discussed podcasting as an individual vs podcasting as a company. We also talked about the importance of being innovative as a marketer, and our shared experience of clubhouse.