Selling in the US vs Europe and building a data-driven marketing team with Mikko Luhtava

Mikko Luhtava is Head of marketing at Vainu. Vainu is a software company that offers real time company data for sales and marketing. Mikko is a growth-driven, revenue-focused marketer with a strong background in sales.  We talked about data-driven marketing and structuring a European marketing team for growth. We discussed the differences between doing sales in the Us vs Europe. We also talked about putting together the right marketing tech stack to run smooth multi-countries marketing programs.