The importance of building a strong brand for b2b tech companies with Carl Ronander

Carl Ronander is Head of Brand and PR at Mentimeter. Mentimeter provides an interactive presentation and meeting software, allowing presenters to interact with their audience in real time. After more than 10 years as strategic planner and brand strategist in agencies, Carl made the move to working at Mentimeter about 2 years ago.  We talked about one of my favorite subject: building a strong, brave b2b brand. Carl explained his role as head of brand and PR and what that entails. We discussed the differences between working on the agency side vs being the 'brand expert' in-house. We explored why it is important to build a strong brand when you're a b2b tech company and how to do it. We also discussed how you can measure the success of your brand building.