The importance of marketing, sales and product alignment with Fredrika Bennison

Fredrika (Nihlén) Bennison is VP of Marketing at Kognity.  Kognity is a EdTech company who is redefining the traditional textbook and elevating the learning experience for billion of students. Before joining Kognity earlier this year, Fredrika was Head of marketing at proof Analytics and CMO at Froda.  We talked about becoming VP of marketing at a new company at the beginning of a global pandemic, about working in-house vs in agencies, about content and branding. We discussed not only the importance of sales and marketing alignment but how essential it is to align sales, marketing and product. "Technology is the heart of great marketing, content is the soul."