Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)

THE TECH MARKETING PODCHAT - A podcast by Gwen Lafage

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Jonna Ekman is Marketing Director at Storykit. With a background as a journalist, she knows a thing or two about creating content and engaging audiences at first glance. Storykit is revolutionizing how businesses create video, through its smart platform for video creation. They provide an easy tool for everyone to tell engaging stories with videos. We talked about the emergence of videos to engage audiences and why video is key to winning on social media. We discussed how to approach video creation, and how not every single piece of  animated content needs to be overly produced or overly expensive. Video can be scary, but Jonna explains why it shouldn't and how everyone can become a creator. We also discussed webinars to create dialogues with audiences, bring value and create connections without always pitching.  Welcome to the post-text future!