3209: How AI-Powered Storytelling is Redefining Museums and Theme Parks

AI is transforming the way we experience storytelling, and few people understand this shift better than Geoff Thatcher. As the Creative Director behind the GAME ON! AI Experience at the College Football Hall of Fame, Geoff is pioneering how AI can place visitors at the heart of an attraction—turning spectators into active participants. In this episode, we explore the intersection of AI, immersive storytelling, and the evolving expectations of audiences. Geoff shares how AI-powered personalization is reshaping museums, theme parks, and live experiences, making guests part of the narrative rather than just observers. From scanning faces to seamlessly integrating visitors into game-day experiences, he explains how technology is allowing brands and institutions to scale engagement like never before. But as AI deepens immersion, it also raises questions—how far will audiences expect personalization to go? Will simply watching a story unfold ever be enough again? And what ethical and creative challenges come with placing visitors inside historical exhibits, theme park rides, or even feature films? We also dive into the economics of AI-driven experiences. How does AI influence the way attractions are designed, priced, and operated? Can small museums and local attractions afford to implement these innovations, or will personalization remain an exclusive luxury for major brands? Geoff brings his extensive experience in experiential design to shed light on how AI can be a tool to connect people through storytelling—when used thoughtfully. If you’ve ever wondered about the future of immersive entertainment, AI in storytelling, or how technology is redefining guest engagement, this episode is one you won’t want to miss. Will the experiences of tomorrow demand that we step inside the story? Tune in to find out.