3216: Rethinking Distributed Work with Atlassian's Teamwork Lab and People Insights Leaders

How do we build high-performing teams in a world where colleagues might never meet face to face?  At the X4 Summit in Salt Lake City, I caught up with two standout voices from Atlassian—Molly Sands, Head of the Teamwork Lab, and Emma Crockett, Head of People Insights. Together, they bring a rich mix of behavioral science, experimentation, and data-driven strategy to the future of work. In this episode, we unpack what it really takes to design distributed work environments that foster both productivity and connection. Molly shares how her team studies internal and external teams to understand what drives collaboration in a hybrid world, while Emma reveals how Atlassian turns insights into action by grounding people strategies in measurable outcomes. We talk about clear goal setting, the power of asynchronous communication, and how the physical workspace itself can evolve to support a flexible, purposeful culture. But this isn’t just about metrics and models—it’s about human connection. From a delightful experiment involving “Chief Vibes Officers” and quirky team questions, to Atlassian’s scrappy and iterative approach to designing new ways of working, this episode offers real-world ideas for reimagining how teams collaborate. We also explore the pitfalls of defaulting to old habits like Zoom fatigue and information silos, and what it takes to fix them. As we touch on people analytics, the role of trust, and the impact of thoughtful measurement, Molly and Emma remind us that even with AI and automation in the mix, work is still about people. So, if your team is struggling with how to work better together—whether you’re all remote, hybrid, or co-located—what lessons could you take from Atlassian’s approach? Let us know your thoughts. How is your organisation adapting to the realities of modern teamwork?