366. Video Marketing & the StoryBrand Framework w/ Orlando Gomez

Would you rather read the transcript? Click here. Most of us have heard that we should utilize video in our marketing, right? I’ve personally had “video marketing” on my to-do list for years but have always felt a little intimidated and unsure of how to actually DO it. My guest today, Orlando Gomez, has been producing videos longer than a lot of us have been practicing psychology. He talks through the basics of the StoryBrand framework as well as the ins and outs of using video to market your practice. For those of you like me who need concrete ideas and guidance, we have plenty of specific tips for dipping into video. Enjoy! Cool Things Mentioned * The Testing Psychologist mastermind groups and business consulting Featured Resource I am honored to partner with PAR for 2021 to bring you featured items from their catalog! Listen to each episode for specific product recommendations and links. Learn more at www.parinc.com. The Testing Psychologist podcast is approved for CEU’s! I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health! About Orlando J. Gomez Orlando J. Gomez is the founder of video production company Stellar Lense Productions, a video strategy expert specializing in visual storytelling for business. Orlando has worked with companies like Uber, Baskin-Robbins, Dove, and Samsung, as well as hundreds of small businesses across America to create video campaigns as engaging as your favorite Netflix shows.Orlando oversees both Stellar Lense Productions, a production company for fully customized business and brand-building videos as well as COOPT, an online video marketplace that makes high-quality video marketing accessible and easy for any local business. Both companies bring the storytelling approach Orlando is known for and that has been able to better establish local and national brands and their messaging, ultimately leading to a higher ROI, brand awareness, and overall success.iversity of Montana. An Australian and American citizen, she was born in Yemen and raised in Asia and Latin America. Her research focuses on culturally responsive evidence-based practices for children and their families. Dr. Goforth is board certified in school psychology from the American Board of Professional Psychology and in her private practice, she primarily provides psychological and psychoeducational assessments for children and adolescents. In January, she published a book along, with Dr. Andy Pham at Florida International University, through Oxford University Press titled “Culturally Responsive School-based Practices: Supporting Mental Health and Learning of Diverse Youth.” Get in touch: https://www.instagram.com/stellarlenseproductions/https://www.facebook.com/stellarlenseproductions/https://www.stellarlenseproductions.com/