444. Uncomplicated Marketing w/ Racheal Cook

Would you rather read the transcript? Click here. I know, I know – another episode on marketing, right? But hear me out…today’s episode with Racheal Cook is different than other marketing episodes. Yes, we touch on traditional marketing, but Racheal brings a fresh perspective that really emphasizes the importance of honoring your own strengths rather than trying to do whatever everyone else might be doing. She brings years of consulting experience and a personal bout with burnout to deepen her knowledge in this space. Here are just a few things that we talk about: * Networking for introverts * The role of social media * Growth without any marketing whatsoever Cool Things Mentioned * The Testing Psychologist mastermind groups and business consulting * Connect with Racheal * Podcast: Promote Yourself to CEO  Featured Resource I am honored to partner with two AMAZING companies to help improve your testing practice! PAR is a long-time supporter of the Testing Psychologist podcast, and I will continue to bring you featured items from their catalog! Listen to each episode for specific product recommendations and links. Learn more at www.parinc.com. TherapyNotes is the leading EHR system for mental health practitioners. I’ve used TherapyNotes for over 10 years, and it just keeps getting better. Use this link and the promo code “testing” to get two free months and try it for yourself! www.therapynotes.com/testing The Testing Psychologist podcast is approved for CEU’s! I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health! About Racheal Cook As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids. Get in Touch * LinkedIn: https://www.linkedin.com/in/rachealcook/