How Strategic Communications can Increase Deal Value

Having a solid communications strategy and plan for an M&A transaction goes beyond an announcement to employees. Strategizing your company's PR even years before you're ready to buy or sell can maximize your deal value when the transaction finally takes place. In this episode, David Tobin goes deep in his interview with PR expert Elizabeth Shea to provide listeners with action steps that can increase Enterprise Value for sellers and attract more qualified candidates for buyers.