Carol Saborido

The Toby Gribben Show Highlights - A podcast by Shout Radio

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Carol is a marketing consultant, specialized in communication and leads generation with more than 15 years of experience in online and offline marketing, communication, and public relations in the entertainment industry, in which she managed to remain in a discrete backstage till now.During 2020 worldwide Covid lockdown entertainment has been key for people in all its fields, (music, films, sports,…) but, at the same time, it brought up to light how hard it is for the entertainers to keep and grow their business, as much as and reaching new audiences. Not only the ones working in the front line like musicians, actors or athletes, but also those in the back line, like technicians, photographers, or engineers are unable to keep profitable business, mostly due to a lack of business structure and mentality.That’s what made her try and do something to help and, after working with Joaquin Padilla in the successful worldwide release of Britania, the fifth album of the spanish opera rock Legado de una Tragedia, Carol gives a step up to scene to bring entertainers a way to adapt to the new global market and take advantage of it in an affordable way.“Marketing in entertainment is not about sales anymore. It’s about finding the best way for driving your content to the hearts of the audience you made it for. Sales will come afterwards. It is all about content and engagement. Thats what the artist and creator part, the soul of the entertainer, feels. #1 Marketing for #1 Entertainers But, anyone that wants to live from his passion, artist or athlete, anyone that wants to get money from it, needs to get sales, and, in order to get them, needs to create the structure, the path that converts the audience into customers. That’s why all entertainers need a business structure.“After partnering with Blake Nubar, one of the main digital marketers worldwide, Carol launches the Entertainment Leads Machine in order to bring the entertainment businesses, (music, sports, filmmaking, events,…) an easy system that helps them to create their business structure from 0 euros (or dollars, depending where you are reading this), without previous experience and, which is more important, in an affordable way.  Hosted on Acast. See acast.com/privacy for more information.