Building the Go-To Financial Brand for the Latinx Demographic with Beatriz Acevedo of SUMA

Anu chats with Female Founders Fund scout investment founder, Beatriz Acevedo of SUMA Wealth, a revolutionary financial wellness brand with a mission to close the Latinx wealth gap in the US. They discuss the unprecedented power and growth of the US-born Latinx population, what marketers and brands are still getting wrong in connecting with this demographic, and why the future success of all American businesses is predicated on the financial inclusion of this group. Beatriz dives into the opportunity she saw to bring her expertise as a marketer and community builder into the world of fintech, and why building trust and community is critical for any financial brand looking to build lifelong brand loyalty.