Satisfying the toughest customers first: A conversation with Next Gen Foods’ Andre Menezes

In this episode of The Venture, Andrew Roth shares a conversation with Andre Menezes, cofounder and CEO of Next Gen Foods, a Singapore-based, food tech start-up. Its first product, TiNDLE, a plant-based chicken, is already making waves with chefs and diners in Singapore, Hong Kong, and Amsterdam. It recently debuted in the US, and helped Next Gen secure $100 million in funding. Andre talks about how Next Gen designed TiNDLE around three core elements, its decision to target restaurants before supermarkets, and why sustainability should be baked into a product, rather than the main selling point.