Thursdays The Very Short Introductions Podcast

Branding – The Very Short Introductions Podcast – Episode 8

from The Very Short Introductions Podcast | Published 11/5/2020

In this episode, Robert Jones introduces possibly the most powerful commercial and culture force globally–branding–which, despite brand awareness and skepticism, holds an inescapable influence on our lives. Learn more about Branding: A Very Short Introduction here: https://global.oup.com/academic/product/branding-a-very-short-introduction-9780198749912 Robert Jones is a strategist at Wolff Olins, one of the world’s leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management. Follow The Very Short Introductions Podcast on: – Apple Podcasts: https://oxford.ly/2SQQ79R – Blubrry: https://oxford.ly/2IVCep0 – Google Podcasts: https://oxford.ly/34W2bvY – SoundCloud: https://oxford.ly/3nPvtoD – Spotify: https://oxford.ly/3dxUJuP – Stitcher: https://oxford.ly/3k9kEvH © Oxford University Press Twitter Facebook LinkedIn

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A concise and original introduction to a wide range of subjects—from Business to Sociology, Politics to Classics, and Literary Theory to History—by the expert authors of the Very Short Introductions series. For wherever your curiosity may take you.