Interactive video magic.

Hear from Tal Zubalsky, the Chief Product Officer and Co-Founder of Eko, about how they are pioneering a new category of lean-forward, choice-driven video experiences that provide new levels of engagement for story-telling, advertising, and branded content. Startups and bands carry many similarities, and the founding story of Eko is a perfect representation of this. Tal explains how the famous Israeli singer, Yoni Bloch, and his band, set out to make an interactive music video, and in the process, developed interactive video technology and built a company. After listening to this interview, you'll want to head over to eko.com so that you can experience the magic of interactive video.