Strategies for Growing Business Development in Creative Agencies with Goran Kovacevic

“When you are doing business development, you need to build your own identity. You need to have something that somebody will remember you for.” - Goran Kovacevic The finer details of this episode: Transition of individuals from production roles to business development in creative agenciesImportance of building a strong brand identity in sales and business developmentChanging dynamics of business development as companies growSignificance of processes in supporting growth and measur...