Tal Zvi Nathanel, CEO of Showfields on experiential retail in the COVID-19 era and Danielle Goldfarb Head of Global Research, riwi on how they nailed the U.S. election results

In this episode I welcome back to the podcast Tal Zvi Nathanial, CEO of Showfields, “The Most Interesting Store in The World” as we catch up and talk about how Showfields has adjusted their experiential retail model to the covid-19 era live at the recent Retail Council of Canada Retail Holiday Shopping Forum. Next, I meet Danielle Goldfarb, Head of Global Research at RIWI Corp.  We learn how this Toronto base innovative research company is able to get beyond response bias and delve deep into what is really happening with consumers in Canada and around the world.  We’ll also see how this online methodology gives voice to those whose opinions are not usually captured in the polls, and how RIWI predicted the outcome of the recent U.S. election.