3 in 15: Baby Boomers' big digital shift

WARC's David Tiltman talks to WARC Media's Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on Baby Boomers. Discussing Baby Boomer media habits, their social platform preferences, and why this cohort hates ads the most.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.