Marketer's toolkit 2025: Capitalising on the economic reset

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, managing director at Prescient and CEO of the Marketing Accountability Standards Board, and Ken Favaro, chief strategy officer at BERA.ai. The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners. WARC members can ⁠⁠read the full report here⁠⁠. If you’re not yet a member, you can find a ⁠⁠sample of the report here⁠⁠.