WARC Talks Finding Gen Z

The WARC Podcast - A podcast by WARC

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WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars, and Aliya Gilmore, a strategist at Culture Group, discuss how brands should communicate with younger audiences. Hosted by Alex Brownsell, Head of Content at WARC Media.