WARC x Cannes Lions: Effective creativity and the WARC Awards for Effectiveness

Wrapping up WARC’s coverage of the 2022 Cannes Lions International Festival of Creativity. Host Lena Roland, Head of Content for WARC Strategy, is joined by WARC editors David Tiltman, Chiara Manco and Anna Hamill. They reveal the winners of this year’s WARC Awards for Effectiveness, share insights from the previous day’s Brands in Culture sessions featuring McDonald’s and Nestle, and outline James Hurman (Previously Unavailable) and Tom Morton’s (R/GA) session on whether we need new rules for a new generation of brands. Plus David Tiltman, WARC’s SVP Content, reflects on the key highlights from this year’s festival.