How to find underserved markets, "word-of-mouth" as a success metric, and what makes a product valuable? w/ Rob Petrozzo CPO of Rally Ep 118

People don’t collect art; they collect the story. People will spend $200,000 on a Pokemon card, and the team at Rally understands that. On #wayofproduct this week, Rob Petrozzo, co-founder and Chief Product Officer at Rally, shares his journey of creating a groundbreaking platform like a collectibles stock market. Rally has become a hub for trading everything from dinosaur fossils and classic cars to modern NFTs and trading cards, fostering a community of shared interests and passion.Here's what we're diving into:⭐ The inception of Rally and how it evolved from a concept to a thriving community around unique and emotional collectibles.⭐ Rob's personal journey and how his passion for tangible art and design influenced Rally's development.⭐ The challenges and strategies in making high-value collectibles like classic cars and Warhol paintings accessible to more people.⭐ Insights into the storytelling aspect of products, emphasizing that it's not just the item but its story that creates value and captivates people.⭐ How Rally's approach differs from traditional financial platforms by focusing on user experience, akin to exploring a museum, rather than just transactions.⭐ The importance of authentic marketing and design that resonates with consumers on an emotional level, especially in a world where traditional advertising methods are becoming less effective.⭐ Rally's strategy to build a strong community by offering a platform that's as engaging and informative as it is transactional.Subscribe and listen to The Way of Product at www.wayofproduct.com————————————————————Hi! I'm Caden Damiano, I'm an interaction designer, collaboration coach, and lifelong student of the craft of product development.I believe that product development is a liberal art, meaning you must experience multiple disciplines and perspectives to know how to make something that customers tell their friends about.In short, I believe great products have free word-of-mouth marketing.Follow me here on LinkedIn for daily clips from my interviews with product professionals and insights on making great products. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com