This Week: Origins of Prepaid and Lessons from Former Tracfone CMO, Robert Dandrea

Analysts Don Kellogg and Roger Entner are joined by Robert Dandrea, former CMO atTracfone, to discuss the origins of prepaid and the lessons learned that arestill relevant today.00:27 Developing prepaid from scratch 04:16 Scaling prepaid into Walmart 05:20 Robert's sudden elevation to CMO 07:12 Early learnings from prepaid operations 09:03 Keeping churn in check 11:15 Straight Talk as a customer-focused brand 15:11 The customer experience still matters 16:08 Episode wrap-upTags:telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, DonKellogg, Roger Entner, Robert Dandrea, Tracfone, FJ Pollak, ARPU, retail,Walmart, SafeLink, churn, N-1, Apple, Straight Talk, Verizon, customerexperience