This Week: The Origins of the Verizon Credo with Jim Gerace

Analysts Don Kellogg and Roger Entner are joined by Jim Gerace, former Chief Communications Officer of Verizon, to discuss the formation and legacy of the Verizon Credo, as well as how the core values it espouses have contributed to commercial success.00:24 Verizon Credo concept 02:48 Origins of the Credo 06:39 Adoption of the Credo 09:34 Evolution of the Credo 10:44 Verizon's emphasis on the customer 14:41 Longevity of the Credo 17:23 Constructive dissent concept 19:13 Episode-wrapTags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Jim Gerace, Verizon, Verizon Credo, Dennis Strigl, Ivan Seidenberg, customer service, mission statement, core values, Bedminster