This Week: Titans of Prepaid with Mint Mobile's Aron North

Analysts Don Kellogg and Roger Entner are joined by Mint's Chief Marketing Officer Aron North to discuss the company's ascension, unique marketing strategies, and future prospects.00:25 Aron's career with Mint 02:18 Mint's impressive growth story07:18 Mint's scientific approach to pricing 10:25 Crafting Mint's marketing message 13:57 The Mintfomercial 15:40 T-Mobile's ownership of Mint 16:04 Mint's future and Aron's plans 17:06 An emphasis on teamwork 18:27 Episode wrap-up Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Aron North, Mint, T-Mobile, branding, marketing, pricing, David Glickman, Ryan Reynolds, growth