Episode 15- Agile Marketing with guest Rachel Chapman

Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller autonomous cross-functional teams to address customer problems efficiently in a test and improve culture. Abby’s guest is ex Santander Head of Marketing and consultant Rachel Chapman at RBC future focus, who answers my burning questions on the agile marketing approach and it’s benefits, how to recruit the right teams and how to get started. Sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/ Guest Rachel Chapman https://www.linkedin.com/in/rachchapman/