Episode 24 - Entrepreneurial with guest Mary Wilson

Episode #24.  This episode is a soft skill about being entrepreneurial – the ability to identify new strategic opportunities and having courage to challenge and take risks to solve them creatively and quickly. Abby’s guest in this episode is Mary Wilson; as Global Marketing Director for Lil-Lets and having worked on other challenger brands, she knows the importance of entrepreneurship. Mary and Abby discuss what is an entrepreneurial mindset and why marketers need it, plus how to challenge constructively without annoying or alienating (and the skills and behaviours you need to do so) to elevate yourself, your brand and your organisation.