Episode 46 - Purpose-led Marketing with guest Anna Mullenneaux

Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit and impact society as a whole, beyond profits. Abby’s guest expert is Anna Mullenneaux, co-founder of two amazing purpose-led platforms: Pimp My Cause is a service that matches smaller charities with little marketing resource to experienced marketing volunteers. More recently Anna created the Marketing Kind, a membership community focused on helping marketers use their skills to create change for good. In this episode Anna talks about the rise of purpose-led marketing, how Pimp My Cause and Marketing Kind started and how rewarding it can be to get involved – the chance to give back, be creative, learn new skills and support a cause you’re passionate about. For more information see: https://www.pimpmycause.org/ https://www.marketingkind.org/