Episode 65 - Agency partnerships with guest Gareth Turner

Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need our agencies to be our partner in developing and executing the long-term strategic plan. But what is the best way of working to ensure your agency is equally invested in success and move away from a supplier relationship? Gareth Turner is Abby’s guest in this episode. Currently Head of Marketing at Weetabix group, Gareth has almost 25years experience in marketing including for brands such as Bulmers and Arla. In this episode Gareth shares his experience working with agencies, plus findings from his client-agency survey for best mutually beneficial collaboration, challenge and support. This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com