Episode 84 - Inclusive Marketing with guest Jerry Daykin

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole.  As marketers, we have the power to be change-makers; influencing what society thinks, feels and does, but we also have the responsibility that comes with it. Inclusive Marketing means developing empathy and being open to continuous learning and listening in order to build deep-rooted connections with all our consumers.  Abby’s guest expert on this topic is Jerry Daykin, Head of Global Media at Beam Suntory. An experienced marketing leader for brands such as GSK, Diageo and Cadbury, Jerry is passionate about diversity and inclusivity and has published a new book Inclusive Marketing: Why representation matters to your customer and your brand.  In this episode, Jerry shares why he believes inclusive marketing and diversity in your team is important, how more progressive advertising representing gender, race, LGBT and class can drive better performance, and his 4 phase framework featured in his book. Plus career highs and lows, and advice for marketers of tomorrow.  Host: Abigail Dixon Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Jerry Daykin Jerry Daykin | LinkedIn Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand: Amazon.co.uk: Daykin, Jerry: 9781398607316: Books The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com  This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk