Free milk and a cash cow

How to leverage free without devaluing yourself, your business or the industry you love. One of the most challenging things to do in any wellness business is to price your service. How much is our time worth? What about the space we’re using? How much does that cost? Some of these things can feel so arbitrary and then we’re left with what the going rate is. How much are other studios charging for similar services? What does the local big box gym charge for their unlimited membership or indivi...