Finding a Niche From Real Life Experience and One Simple Strategy to Build a Sleep Consulting Business with Rachel Turner

I had a wonderful time interviewing mompreneur Rachel Turner of Hello Sleep. A few years ago, after getting her second child sleeping through the night before her maternity leave ran out, Rachel thought she might be on to something. Rachel knew she could help others with her knowledge and decided to strike out on her own as an Infant and Child Sleep Consultant. She loved the idea of helping tired parents get more rest so they could be more present and available. She completed a sleep consulting certification program and remains certified to date. Rachel opens up about how she got her first client, how she plans her content calendar, and most intriguingly, how she used (and continues to use) one simple strategy to build her business: she asks for things. Most of us are afraid to do this one simple thing because we’re afraid of being rejected. Listen to the show to see how asking questions has helped to build Rachel’s credibility as a sleep expert.