How Pantora's Founder Andrea Pitter Promoted Herself Out of the ‘Day to Day’ and Became Her Business’ Chief Visionary

In this series, Morgan sits down with small business owners and WorkSmart alumni to explore how they have scaled their businesses, grown their teams, and adjusted their business models to achieve new levels of success.  Andrea Pitter, Designer and Founder of Pantora Inc. joins us this week to share more about her entrepreneurial journey. Andrea is a force and inspiration in an industry that often lacks inclusivity and representation for the independent Black design entrepreneur. She launched Pantora Bridal in 2009 and opened a flagship store in Brooklyn a few years later. As she expands her brand to include additional brick and mortar stores, her commitment to representing the unrepresented in mainstream bridal is continuing to take center stage. Andrea is the most recent winner of Making the Cut, was on the cover of the Spring 2021 issue of the Knot, and has launched a ready-to-wear collection that is available in the Amazon Fashion Store. As an alum of the WorkSmart Program, Andrea is able to share the biggest lessons she’s learned along the way. Listen for an honest conversation between two founders/entrepreneurs, the challenges they face in business, and advice they would give to aspiring entrepreneurs.  To apply to the WorkSmart Program click here: https://worksmart.mykajabi.com/application To shop Pantora click here: https://www.amazon.com/stores/page/996F67D5-C720-4D03-99CF-3B59AB07482C To connect with Andrea Pitter click here: https://www.instagram.com/andrea_pittercampbell/?hl=en Have questions about WorkSmart? DM Morgan here: https://www.instagram.com/morgandebaun/