E11 - How LaLiga is helping grow the African Football Industry w/ Marcos Pelegrin

This week Marcos Pelegrin, Managing Director of LaLiga in Africa, visits The World Football Summit Podcast to share an overview of the role of LaLiga in Africa. We discuss: Who is the fan of LaLiga in Africa? How consumption of sports content is growing across all channels. Why the football industry needs Africa if it wants to unlock the next level of growth What he has learned from the different partnerships and projects LaLiga has been able to develop in the region The evolution of the African football industry, his thoughts for what is yet to come, and challenges that need to be overcome And much more! This was a great conversation that helps get a glimpse into the potential Africa can play in the global football scene. Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel You can now buy your ticket for World Football Summit Africa, in Durban (South Africa) on November 16-17, 2022.