E29: Leading the Commercial Strategy at Villarreal CF w/ Juan Antón

Today, we have a fantastic conversation for you as we welcome Juan Antón, Commercial Director at Villarreal CF, from LaLiga in Spain, to the show. Juan has been working at the club for 14 years. How many employees do you know that have been able to last that long at a football club? Remember when Jordan Gardner said that Culture is driven by people and that having the right culture and stability gets you 85% of the way there? Well, Villarreal CF is a fantastic example of that framework. Juan and I cover a bunch of topics: What are the pillars that define the Villarreal brand from a “business” perspective The strong ties, impact, and connection that Villarreal has with its community. This includes developing a model that is relatable across all fronts Initiatives around their recently renovated stadium (La Cerámica) or their purpose-driven program, Endavant The international expansion of their brand  Their commercial & partnerships model Villarreal CF is a true business case to learn from for anybody in sports, so we recommend you do not miss any second of the conversation. By the way, Juan and the team at Villarreal CF are “regulars” at WFS Europe. Will you join them? You can now buy your ticket for World Football Summit, which returns to Sevilla on September 20-21. The biggest football industry event is already on the horizon so if you want to join the leaders that will shape the future of football, this is your opportunity.  Buy your tickets for WFS Europe 2023 HERE World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel