E3: The role of AI in creating sports highlights at scale with Magnifi

Magnifi Co-founder & CEO, Vinayak Shrivastav, talks to us about how Artificial Intelligence can influence the football industry at a time when fans are changing the way they consume sports due to the vast amount of content and stimuli they are receiving from social media and other platforms.  This was something that our partners for WFS Europe, LaLiga, and Nielsen published in this report. The main conclusion of the study is that people are consuming more sports-related content, although they are doing so across more platforms. The challenge arises when having to gather all of the resources to create content at scale that will help tackle the problem of "fragmented attention." After all, and as we discussed during the conversation, the average attention span has decreased to 8 seconds... To that extent, a solution that has become extremely effective in recent years is short-form video content, and AI has emerged as the perfect tool to battle against this loss of engagement that many sports brands are experiencing. As Vinayak explains, Artificial Intelligence technology helps create personalised content at scale and Magnifi specializes in doing just that. Other topics that are covered during the interview include why we should be excited about the rollout of AI, the realms of the sports industry that will benefit from it our the lessons that Magnifi has learned from working with other sports properties that can be applied to football. Feel free to learn more about Magnifi on their website. You can find a written summary of the conversation HERE World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel You can now buy your ticket for World Football Summit Europe, taking place on September 28-29 2022, in beautiful Sevilla (Spain). Also, feel free to join us for our first ever World Football Summit Africa, in Durban (South Africa) on November 16-17, 2022.