E32: Leading Marketing & Sustainability at İstanbul Başakşehir F.K. w/ Asli Elif Koç

Have you ever wondered what it's like to lead the Marketing Department at a football club? Today we welcome Asli Elif Koç, Head of Marketing at Istanbul Basaksehir to the show. The club was founded only 9 years ago but that has not prevented it from winning the league or becoming a regular in European competitions. Asli is passionate about football and you can tell throughout this conversation, in which we cover: The secrets behind Istanbul Basaksheir’s spectacular growth. Aligning what their fan wanted with their values and their partnership strategy. The club's strong views on sustainability and how they are executing their sustainability strategy. Her advice for aspiring female leaders of the football industry. And, Asli will join us for WFS Europe in Sevilla on September 20-21. Will you? We have launched a special ticket for female leaders in sports which grants you access to exclusive workshops with other industry leaders, unique discounts, and more! If you are looking to take the next step in your sports industry career, this is your chance! Head over to www.worldfootballsummit.com and submit your request! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel