E34: Marketing & Sustainability at Real Betis w/ Rocío Ruiz-Berdejo

In today’s episode, we continue celebrating female leadership in football as we welcome Rocío Ruiz-Berdejo, Head of Marketing at Real Betis, to the show. In case you were not yet aware, Real Betis has become, probably, a landmark example in the realm of sustainability. Rocío is passionate about sports and sustainability, which makes her a perfect fit for the job. In the conversation, we talk about: The origins of the sustainability program at Real Betis and the challenges they have had to overcome. How they are involving fans, partners and even other clubs in Europe in their initiatives The mindset with which football industry leaders should approach sustainability And, remember we have launched a special ticket for female leaders in sports which grants you access to exclusive workshops with other industry leaders, unique discounts, and more! If you are looking to take the next step in your sports industry career, this is your chance! Head over to www.worldfootballsummit.com and submit your request! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠Our website⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ ⁠Instagram⁠ ⁠Facebook⁠ Our official ⁠YouTube channel